{"id":746,"date":"2024-01-05T19:02:09","date_gmt":"2024-01-06T03:02:09","guid":{"rendered":"https:\/\/seanmiller.us\/blog\/?p=746"},"modified":"2024-01-05T19:02:12","modified_gmt":"2024-01-06T03:02:12","slug":"confessions-launch","status":"publish","type":"post","link":"https:\/\/seanmiller.us\/blog\/confessions-launch\/","title":{"rendered":"Confessions Launch"},"content":{"rendered":"\n

I published Confessions of a Hallway Hustler: Another Shameless Wimpy Kid Parody<\/a> on December 24, 2023.<\/p>\n\n\n\n

<\/p>\n\n\n\n

To launch, I ran a KDP Select Free Book promotion for 5 days, from 12\/27 to 12\/31. During that time, I ran ads on four platforms: BookBub, Facebook, Google Ads, and Amazon Ads. My plan was to send readers to the Amazon listings for the book in the US, UK, CA, and AU.<\/p>\n\n\n\n

These first readers would train the Amazon algorithm on the kinds of readers who might be interested in the book once the free promotion ended.<\/p>\n\n\n\n

The book is now available on Kindle Unlimited, as well as for US$4.99 to those who don’t subscribe to KU.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Here’s a breakdown of ad performance:<\/p>\n\n\n\n

<\/td>Impressions<\/strong><\/td>Clicks<\/strong><\/td>CTR<\/strong><\/td>Cost<\/strong><\/td><\/tr>
Facebook<\/td>17084<\/td>579<\/td>3.39%<\/td>$149.97<\/td><\/tr>
BookBub<\/td>41,369<\/td>46<\/td>0.11%<\/td>$35.50<\/td><\/tr>
Google Ads<\/td>592<\/td>2<\/td>0.34%<\/td>$0.08<\/td><\/tr>
Amazon Ads<\/td>675<\/td>3<\/td>0.44%<\/td>$2.36<\/td><\/tr><\/tbody><\/table>
Confessions<\/em> launch ad performance breakdown<\/figcaption><\/figure>\n\n\n\n

And here’s the total number of Amazon orders for the promotion:<\/p>\n\n\n\n

\"Amazon<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Conclusion<\/strong> \u2014 Facebook performed the best (but at a high price), delivering 579 clicks to the book’s Amazon listing at US$.26 per click. That didn’t translate to downloads, though. From 12\/27 to 12\/31, Amazon reported 112 orders for Confessions<\/em>. If we assume that the other 3 ads delivered orders, totaling 51, then Facebook delivered the other 61, at a cost of US$2.46 per order.<\/p>\n\n\n\n

<\/p>\n\n\n\n

On January 1, 2024, Confessions<\/em> was the #1 New Release<\/strong> in Parodies in the US:<\/p>\n\n\n

\n
\"Confessions<\/figure>\n<\/div>\n\n\n

Confessions<\/em> was the #3 Hot New Release<\/strong> in Parodies on Amazon UK:<\/p>\n\n\n

\n
\"Confessions<\/figure>\n<\/div>\n\n\n

And, lastly, Confessions<\/em> was the #4 Hot New Release<\/strong> in Parodies on Amazon AU:<\/p>\n\n\n

\n
\"Confessions<\/figure>\n<\/div>\n\n\n

Since the end of the free promotion, the book has sunk in the rankings, which is to be expected.<\/p>\n\n\n\n

Time will tell if Amazon starts to promote the book in other ways.<\/p>\n\n\n\n

Time will also tell if any word-of-mouth momentum kicks in.<\/p>\n\n\n\n

The question now is whether to run ads in the near future, then, in 90 days, whether to run another free promotion.<\/p>\n\n\n\n

I’m mulling it over…<\/p>\n","protected":false},"excerpt":{"rendered":"

I published Confessions of a Hallway Hustler: Another Shameless Wimpy Kid Parody on December 24, 2023. To launch, I ran a KDP Select Free Book promotion for 5 days, from 12\/27 to 12\/31. During that time, I ran ads on four platforms: BookBub, Facebook, Google Ads, and Amazon Ads. My plan was to send readers … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-746","post","type-post","status-publish","format-standard","hentry","category-market","no-featured-image-padding"],"_links":{"self":[{"href":"https:\/\/seanmiller.us\/blog\/wp-json\/wp\/v2\/posts\/746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seanmiller.us\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seanmiller.us\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seanmiller.us\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seanmiller.us\/blog\/wp-json\/wp\/v2\/comments?post=746"}],"version-history":[{"count":2,"href":"https:\/\/seanmiller.us\/blog\/wp-json\/wp\/v2\/posts\/746\/revisions"}],"predecessor-version":[{"id":752,"href":"https:\/\/seanmiller.us\/blog\/wp-json\/wp\/v2\/posts\/746\/revisions\/752"}],"wp:attachment":[{"href":"https:\/\/seanmiller.us\/blog\/wp-json\/wp\/v2\/media?parent=746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seanmiller.us\/blog\/wp-json\/wp\/v2\/categories?post=746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seanmiller.us\/blog\/wp-json\/wp\/v2\/tags?post=746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}